Your business partnership proposals should typically include details like background for the partnership, overview of the project, SWOT analysis, goals, responsibilities of all parties, and so forth. This business partnership proposal template is formatted as a preliminary proposal with a specific partnership in mind. Feel free to customize it to suit your needs.
For a contemplated Partnership, Strategic Alliance or Joint Venture (JV) between [Sender.Company] (“Sender.Company”) and [Client.Company] (“Client.Company”).
Submitted by: [Sender.Company]
This proposal contains the proprietary information of [Client.Company] and shall not be shared outside of the above named parties.
[Client.Company] met with [Sender.Company] , and shared with them plans related to describing the business venture.
[Client.Company] possesses rare insights and expertise necessary to develop systems and applications related to the above, while [Sender.Company] has the resources needed to develop such systems and applications.
The parties believe there may be mutual benefit in forming a business Partnership or Strategic Alliance and pooling their resources and assets in order to pursue the objectives below.
It’s important to show that you understand the objectives and that both parties are aligned in terms of what those objectives are.
[Sender.Company] wishes to create a web-based project with [Client.Company] for catalog management. Seeing that buying has become a tricky business for many retailers and wholesalers alike, there’s an obvious gap in understanding how to shop for products in such a way that there is a minimum of leftover inventory on a commercial level.
By using the capital and the ideas [Sender.Company] brings to the table, along with the expertise of [Client.Company] , this project is positioned to achieve success. We aim to understand what buying decisions cause there to be excessive inventory and unused/unsold products for multinational companies, who, even with the help of professional buyers, are left with millions of dollars in losses every year due to poor buying decisions.
Our software will keep track of inventory for all buyers so that they can make better buying choices, thus ensuring that our clients optimize money spent by avoiding excessive purchasing decisions.
SWOT Analysis is a great way for new business owners to understand what makes them stand apart from the rest (in both a good and bad way). Since a SWOT analysis is an important point to focus on, you can even create a Word doc or a PDF file to discuss it separately.
In this section, make a list of all your strengths. For example, you can focus on what makes you stand out from your competition, what you bring to the table that no one else can, what differentiates you from the rest, etc.
In this section, jot down all information on how you may be lacking compared to your competitors. Maybe they’ve been in the industry for longer than you have, or have more capital than you, or a larger team than you, etc.
O (Opportunities)
Use this section to write about how you can use your strengths to your advantage. Address questions like what opportunities you see to grow, how can your strengths help you gain a competitive advantage, etc.
Here, write about which threats you expect to face from the market. Perhaps there’s a recession expected, or laws that are subject to change which might affect how you conduct business, etc.
Your goals may need not be what you’re planning to do with the project; rather, they can be about how you’re planning to progress with your partnership. For example, instead of writing about reaching markets X, Y, and Z, you can write about finalizing partnerships terms by DD / MM / YYYY
By the end of the (X year), we expect to achieve the following goals with this project:
Add details about your goal #1 Add details about your goal #2 Add details about your goal #3Use this section to write about what project or partnership milestone you expect to achieve, and by which date you project it will be realized. These can be estimates and need not be absolutely definitive.
Add details about milestone #1
Add details about milestone #2
Add details about milestone #3
Add details about timeline #1
Add details about timeline #2
Add details about timeline #3
A DIY web-based platform wherein… ( [Sender.Company] & [Client.Company] )
A more sophisticated application for comprehensive project-based catalog management services ( [Client.Company] )
A DIY web-based platform wherein… ( [Sender.Company] & [Client.Company] )
[Client.Company] owns the intellectual property, including, but not limited to, plans, methods and processes needed for the development of the systems and applications contemplated above.
[Sender.Company] brings capital/resources and marketing and business development expertise as well as expertise in hosting and managing online subscription-based platforms. (NOTE: the arrangement could be set up where funding is sought from outside [Sender.Company] ).
The table below shows each parties’ anticipated contributions during the development and execution phases of any Strategic Alliance or Partnership that shall be entered into.
Web-based DIY Catalog Management platform
Intellectual property, including plans & know-how.
Project-based Catalog Management application
Intellectual property, including plans & know-how.
Web-based Data & Analytics platform
Intellectual property, including plans & know-how.
Intellectual property, including plans & know-how.
Intellectual property, including plans & know-how.
Intellectual property, including plans & know-how.
Web-based DIY Catalog Management platform
Consult on upgrades & sales support
& maintenance, customer service, sales & marketing
Project-based Catalog Management
[Client.Company] will perform all efforts related to project-based/non-DIY services
Web-based Data & Analytics platform
[Client.Company] will share data
& provide sales support
& maintenance, customer service, sales & marketing
[Client.Company] will perform all royalty accounting
[Client.Company] will have right of first refusal for these services
The following depends on the legal structure of the arrangement. The below assumes a Strategic Alliance will be formed.
Web-based DIY Catalog Management platform
Ownership of IP
Perpetual License to be agreed
Project-based Catalog Management application
Ownership of IP
Perpetual License to be agreed
Web-based Data & Analytics platform
Ownership of IP
Perpetual License to be agreed
Ownership of IP
[Client.Company] may opt to license
as an add-on to DIY catalog management platform
Rights/ownership in whole or part subject to existing agreements.
Right of first refusal on…
In a partnership, it’s imperative that you show what each party’s contributions and responsibilities will be. In this business partnership proposal template, Company B is a startup business that has certain ideas and intellectual property, while Company A has the means to bring those ideas to life with capital and human resources.
This Alliance or Partnership will take on one of a number of forms. Given the complexities, a Strategic Alliance agreement may make the most sense, but clarification is necessary on a number of items for that kind of agreement (e.g. revenue/profit splits or royalty payments). A Joint Venture (JV) could be construed as a Partnership, and if a JV is desired, it may make sense to set the JV up as an LLC for liability reasons.
A discussion around revenue share, profit share, or royalties is dependent on the legal considerations above. TBD for now, and finalized at contract signing.
Although a formal contract is to be followed, both parties can agree on the following terms and conditions:
Both parties agree to enter into the partnership indefinitely, as opposed to a limited term or a period of time.
Both parties agree that they will do their best to ensure that their end of the bargain is kept. For example, if [Sender.Company] has X, Y, and Z responsibilities (as mentioned in the table above), they agree to deliver on those responsibilities.
If either party wishes to terminate the agreement, they must let the other party know in writing. After a letter has been shown to the other party, Party A agrees to stay on board for no less than a month to help Party B conduct a smooth transition.
If any disputes arise between either party, they may resolve them either through (i) an amicable discussion, with or without third party mediation, or (ii) by going to a court of law. Laws from [Sender.Country] will be applicable in case of any disputes seeking legal recourse.
Each party agrees to not commit to any unlawful business which may affect the credibility or the goodwill of the other party, or of the Partnership as a whole.
If either party recognizes any such wrongdoings by the other party, they may (i) resolve it with the guilty party, or (ii) seek remedy under the jurisdiction of [Sender.Country] .