Learn how to make an electronic press kit to impress bookers. Discover top tools to make a press kit for musicians and bands and get artist EPK templates.
Dominika KrukowskaShort answer
The music scene has gone digital, and it's changed how artists get noticed. No more mailing demos on tapes or CDs, hoping someone in a record label stumbles upon your talent.
But just because your music is online, doesn’t mean it’s getting the attention it deserves.
With a solid Electronic Press Kit (EPK), you can make sure the right people see the best of what you do, opening doors to amazing gigs and big-time exposure.
In this blog post, I’ll walk you through how to create an electronic press kit that opens doors.
NOTE: If you're looking for different use cases, we have separate blog post guides on how to create a DJ EPK and how to make a film EPK.
Here's a great video on what you need to include in your EPK:
Your browser does not support the video tag.Building an EPK that really catches the eye of bookers and talent agents can eat up a ton of your time. This means gathering all your materials in one spot, organizing them carefully, and making sure everything looks sharp and works smoothly. Plus, if you're using Google Drive to share your stuff, you've got to nail down those access permissions too, so the right people can see your work without any hiccups. Whew, I got tired just typing it all out. Interactive EPK templates save you time by removing all the guesswork. They’re built to include everything you might possibly need and optimized for engagement based on 100K+ presentation sessions. Just grab one.
Load more templates No templates foundWhen building your band media kit, there's a real art to choosing what to include so you grab attention without overwhelming anyone—or worse, packing in all the right stuff but laying it out in a way that's totally unreadable. In this guide, I'll walk you through how to craft an EPK that not only pops but gets you noticed and booked.
Everyone can listen to your tracks on Spotify or watch your videos on YouTube, but your EPK bio lets you frame your narrative your way. Dive into the details that make your music journey unique—your inspirations, challenges, and what drives your creativity. It’s not just about what you create, but why and how you create it. Remember, many journalists and media professionals will use your band press pack as a primary source for information about you. What they read here could shape how they talk about you in interviews, articles, and reviews. So, seize this opportunity to set the tone and encourage listeners to connect with your story on a deeper level. Great example of a bio slide:
Your browser does not support the video tag.Your artist EPK is your exclusive backstage pass to your career, meant for the eyes of promoters, journalists, and industry insiders—not for casual browsing. Josiah Garrett, a seasoned musician and producer, suggests making it an “invisible” page on your website—accessible only via a direct URL and not visible through normal navigation. Another option is setting up password protection. This way, you safeguard your high-quality content from piracy and create a buzz of exclusivity.
Include a mix of high-resolution photos that show you in action—on stage, in the studio, and behind the scenes. These images should tell a story of their own, showcasing your personality and the energy of your performances. Ensure they are pre-cropped for different media uses, making it effortless for promoters to feature you.
You need to think about what the goal of your EPK is. Do you want to get more gigs? Choose tracks that get the crowd hyped. Trying to promote an album? Pick songs that best represent your new work. When you're sending your EPK as an email, you've got to be mindful about not overloading it with too many files—it could end up crashing someone's computer or filling up their inbox. The beauty of interactive formats is that you can embed a sleek, user-friendly music player directly in your EPK. Plus, by including downloadable links, you make it super easy for media folks to use what they need, showing that you respect their time and work. To make your EPK stand out, consider adding an interactive element like an online visualizer. While integrated into your EPK, it can provide a dynamic representation of your music, which allows viewers to see your tracks in a visually engaging format, which can be more memorable than just audio alone. Example of a deck with embedded playlists: